Your website is your permanent home on the internet. As wonderful as it is to have a strong presence on social media sites and as gratifying as it might be to have thousands of friends and followers on Facebook and Twitter, your website is your homestead on the electronic frontier.

Likewise, your newsletter subscriber list is an asset you own, unlike the friends and followers you amass on social media platforms. If Facebook or Twitter shut down tomorrow, you would have no way to reconnect with the people who have followed and liked you. But your permission-based opt-in email list is one of your most valuable business assets.

Excerpted from: The Essential Social Media Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility. Read More Here.

Also check out Gail’s New book- Fresh Start Success: Reinvent Your Work, Reimagine Your Life, and Reignite Your Passion – 41 True Stories Show You How! Available Now!

Gail Z. Martin owns DreamSpinner Communications and consults with professionals and businesses in the U.S. and Canada on reinvention through personal branding, publishing, and strategic marketing. Gail has an MBA in marketing and over 25 years of corporate  and non-profit experience at senior executive levels. She is the author of three bestselling books on new media marketing: 30 Days to Social Media Success, 30 Days to Virtual Productivity Success (Career Press). 30 Days to Social Media Success made TheWashingtonPosts’s Top 5 Business books, was chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, and has been mentioned in media including Inc., The Wall Street Journal, Worth, and Fox Business News. Find her online at

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