‘Ingrid Goes West’ skewers social media culture

‘Ingrid Goes West’ skewers social media culture

“Ingrid Goes West” (2017). Cast: Aubrey Plaza, Elizabeth Olsen, O’Shea Jackson Jr., Wyatt Russell, Billy Magnusson, Pom Klementieff, Meredith Hagner. Director: Matt Spicer. Screenplay: David Branson Smith and Matt Spicer. Web site. Trailer.

We all want to be liked. But how far are we willing to go to achieve that outcome? And what if it gets the better of us, becoming an unhealthy obsession? That’s the stuff of which the incisive new comedy-drama “Ingrid Goes West” is made of. (more…)

Digital Media Advertising is the New Wild West

Digital Media Advertising is the New Wild West

Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that Sterling-Cooper-Draper-Price aren’t a real agency; their name is a bit too unwieldy to fit in a hashtag. Advertising outfits these days need to be adept crafting their message for a digital market. (more…)

Do You Know the #3 Worst Possible Marketing Mistake?

Do You Know the #3 Worst Possible Marketing Mistake?

If not making it easy (or even possible) for people to contact you is the #1 worst marketing mistake, and not making it easy (and possible) for you to contact potential clients or customers is the #2 worst marketing mistake, then what could the #3 worst possible marketing mistake be?

Allow me to ask you what might turn out to be some painful questions. (more…)

5 Ways to Repurpose your Existing Content into Video

5 Ways to Repurpose your Existing Content into Video

Screen Shot 2015-05-30 at 12.33.05 PMWhen it comes to marketing, content is still king.  Content drives sales of your products and services, and keeps your customers engaged in your business.

However, content is also a hungry beast that must be fed – constantly.  In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material.

That’s why it’s such a great idea to repurpose your existing content and give your old material new life.

It’s relatively easy to breathe new life into old content using online video.  Here are five easy ways to repurpose your existing written materials into dynamic and engaging new videos:

1. Blog to Vlog

Perhaps the simplest and quickest way to repurpose your existing content is to turn a written blog post into a video blog, or blog post. You can either read or summarize your post direct to camera with a “talking head” video, or narrate it and add some photos or graphics to add some visual spark. One of the easiest ways to accomplish this is with the free Adobe Voice software for the iPad.

2. Slides to Video

If you’ve got written content, like an article or blog post, you can turn it into a photo/video montage by adding slides with text or photos. After all, a narrated PowerPoint with slides can be saved and shared as a video. Simply create your PowerPoint or Keynote presentation; add your voice over narration; and save it as a video!

3. Book to Video Tips Series

If you’ve published a book ( or even an e-book), you can take each chapter or section and create a brief “tips” video series featuring the key points of that chapter. Again, either on-camera or off-camera will both work. The idea is that you’re creating a new “video version” of each chapter- so if you’ve got 10 chapters, you end up with 10 brief “tips” videos.

4. Article to Hangout

If you’ve written an article or done a Q &A written interview, you can repurpose that content as a live Google Hangout. Just take your article topic and use it as the theme or subject matter for your Hangout. As a bonus, your Hangout is also automatically uploaded to your YouTube channel!

5. Bio to About Video

Everyone has a written bio, and most people have a (usually boring – “about me” page on their website. Why no spice up that boring, old text bio by doing a video version that you can upload to your “about” page on your site? It’s more personal, more engaging, and a lot more effective for building your “know, like and trust” factor.

Obviously, the more eyeballs you can get to your content, the better. And why reinvent the wheel when you can save time and effort by simply recycling your written materials into videos. It’s the perfect solution for getting more visibility, credibility and profitability!

Please enjoy Lou’s 30-Day Video Challenge  beginning June 1st, 2015.

WDRg1XN4-GPl_PkTgrHiWGdixAPp1enQ0UR557G9MCr7uhUfQnSiAyaBjIOAkGgXTx3hDl3EhXiKfyU7dAn5xC4=s0Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles.  He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

To learn more about Lou go to www.loubortone.com


Two Great Marketing Questions

Two Great Marketing Questions

forest-path-262x350Last weekend we walked down this very path and it ended at the ocean in all her glory!

It reminded me that walking the trail of your business is a bit like this.

Lots of gnarly roots to navigate but it’s beautiful and real and when you get there it is even more spectacular!

I love when people ask me questions. For one thing I find out where your energy is and what kind of help you need.

This is gold for me because the more I know you, the better I can help you to step into a more empowered place in your business.

I guess I haven’t totally left my old counseling days behind. I still love helping people!

And of course you are all amazing people with such strong and special ways to help people in your own way.  However you want to earn money too!  Right?

Yesterday on my Free “Create Demand Q and A call” there were some amazing questions.  Here are two that are opposite but go together.

Question:  “How can I tell people about my healing service without being pushy?  I often run into people and I want to let them know what I do and how they can work with me”.

This is a great question and one many people struggle with. The answer is the opposite of what you would think. It generally doesn’t work to tell people unless they directly ask.

Even when they do ask, they might only want a very concise version because they’re  being like most people and just casually asking, “what do you do?” It’s a way of connecting these days.

There is sort of a silky fine thread between your response being plenty and too much. Too much is when it feels like selling when you haven’t really connected yet.

I encourage you to trust your gut feeling on this. Feel the energy. I know you can do this.

Just make a good connection with whoever it is and TRUST that if they  want more from you they will ask. I call this self-selecting. If they don’t ask, let it go. If they ask for your card, give it; otherwise don’t. If they didn’t ask for it, they will just throw it in a corner.

No one wants their card thrown away when it wasn’t asked for. However, you can ask for their card and you can write them a very short email, saying “nice to meet you.” That’s it, still nothing about what you do.  You should have your web url in your email signature so if this person is curious, she will check it out. Hopefully, when she gets there, she will feel attracted and engaged!

Question two was the opposite.
“Because I work with kids, people often ask me what I do and I feel shy about answering because I don’t want to seem pushy. Maybe it’s because I am an introvert?”

I love this question too. This is not an introvert/extrovert issue. This is a common problem though, of feeling worried about seeming to self-promoting when you really aren’t.

Usually the cause is self-doubt and lack of confidence combined with not understanding your own basic marketing message. Ironically, once you create a stronger marketing message based on promoting your clients, rather than yourself, it becomes much easier to share.

This isn’t about you. It’s all about providing very needed help to your clients. In this case, people have self-selected and are asking for more, and you just need to understand what to say and how to say it.

An easy response would be to explain the kind of help you offer and then just ask them to share more about their needs. Then it becomes about them and how you can support them.

Both of these questions will be covered much more in, How to Create a Wild demand for My Service that begins April 15th.

This is the very last day of  $50 discount!  Just use the word “demand” in the coupon and you will get $50 off immediately!

As a special bonus you will get almost three months of help with your questions on the Facebook Forum which is part of the program.

The program itself is only three weeks but I have added this  extra two months because I know more questions will come up as you start implementing all the juicy stuff I will be teaching. I will be there to answer your questions the whole time!



KS13-027-Edit-2-199x300Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”


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