Do You Know the #3 Worst Possible Marketing Mistake?

Do You Know the #3 Worst Possible Marketing Mistake?

If not making it easy (or even possible) for people to contact you is the #1 worst marketing mistake, and not making it easy (and possible) for you to contact potential clients or customers is the #2 worst marketing mistake, then what could the #3 worst possible marketing mistake be?

Allow me to ask you what might turn out to be some painful questions. (more…)

5 Ways to Repurpose your Existing Content into Video

5 Ways to Repurpose your Existing Content into Video

Screen Shot 2015-05-30 at 12.33.05 PMWhen it comes to marketing, content is still king.  Content drives sales of your products and services, and keeps your customers engaged in your business.

However, content is also a hungry beast that must be fed – constantly.  In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material.

That’s why it’s such a great idea to repurpose your existing content and give your old material new life.

It’s relatively easy to breathe new life into old content using online video.  Here are five easy ways to repurpose your existing written materials into dynamic and engaging new videos:

1. Blog to Vlog

Perhaps the simplest and quickest way to repurpose your existing content is to turn a written blog post into a video blog, or blog post. You can either read or summarize your post direct to camera with a “talking head” video, or narrate it and add some photos or graphics to add some visual spark. One of the easiest ways to accomplish this is with the free Adobe Voice software for the iPad.

2. Slides to Video

If you’ve got written content, like an article or blog post, you can turn it into a photo/video montage by adding slides with text or photos. After all, a narrated PowerPoint with slides can be saved and shared as a video. Simply create your PowerPoint or Keynote presentation; add your voice over narration; and save it as a video!

3. Book to Video Tips Series

If you’ve published a book ( or even an e-book), you can take each chapter or section and create a brief “tips” video series featuring the key points of that chapter. Again, either on-camera or off-camera will both work. The idea is that you’re creating a new “video version” of each chapter- so if you’ve got 10 chapters, you end up with 10 brief “tips” videos.

4. Article to Hangout

If you’ve written an article or done a Q &A written interview, you can repurpose that content as a live Google Hangout. Just take your article topic and use it as the theme or subject matter for your Hangout. As a bonus, your Hangout is also automatically uploaded to your YouTube channel!

5. Bio to About Video

Everyone has a written bio, and most people have a (usually boring – “about me” page on their website. Why no spice up that boring, old text bio by doing a video version that you can upload to your “about” page on your site? It’s more personal, more engaging, and a lot more effective for building your “know, like and trust” factor.

Obviously, the more eyeballs you can get to your content, the better. And why reinvent the wheel when you can save time and effort by simply recycling your written materials into videos. It’s the perfect solution for getting more visibility, credibility and profitability!

Please enjoy Lou’s 30-Day Video Challenge  beginning June 1st, 2015.

WDRg1XN4-GPl_PkTgrHiWGdixAPp1enQ0UR557G9MCr7uhUfQnSiAyaBjIOAkGgXTx3hDl3EhXiKfyU7dAn5xC4=s0Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles.  He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

To learn more about Lou go to www.loubortone.com

 

Two Great Marketing Questions

Two Great Marketing Questions

forest-path-262x350Last weekend we walked down this very path and it ended at the ocean in all her glory!

It reminded me that walking the trail of your business is a bit like this.

Lots of gnarly roots to navigate but it’s beautiful and real and when you get there it is even more spectacular!

I love when people ask me questions. For one thing I find out where your energy is and what kind of help you need.

This is gold for me because the more I know you, the better I can help you to step into a more empowered place in your business.

I guess I haven’t totally left my old counseling days behind. I still love helping people!

And of course you are all amazing people with such strong and special ways to help people in your own way.  However you want to earn money too!  Right?

Yesterday on my Free “Create Demand Q and A call” there were some amazing questions.  Here are two that are opposite but go together.

Question:  “How can I tell people about my healing service without being pushy?  I often run into people and I want to let them know what I do and how they can work with me”.

This is a great question and one many people struggle with. The answer is the opposite of what you would think. It generally doesn’t work to tell people unless they directly ask.

Even when they do ask, they might only want a very concise version because they’re  being like most people and just casually asking, “what do you do?” It’s a way of connecting these days.

There is sort of a silky fine thread between your response being plenty and too much. Too much is when it feels like selling when you haven’t really connected yet.

I encourage you to trust your gut feeling on this. Feel the energy. I know you can do this.

Just make a good connection with whoever it is and TRUST that if they  want more from you they will ask. I call this self-selecting. If they don’t ask, let it go. If they ask for your card, give it; otherwise don’t. If they didn’t ask for it, they will just throw it in a corner.

No one wants their card thrown away when it wasn’t asked for. However, you can ask for their card and you can write them a very short email, saying “nice to meet you.” That’s it, still nothing about what you do.  You should have your web url in your email signature so if this person is curious, she will check it out. Hopefully, when she gets there, she will feel attracted and engaged!

Question two was the opposite.
“Because I work with kids, people often ask me what I do and I feel shy about answering because I don’t want to seem pushy. Maybe it’s because I am an introvert?”

I love this question too. This is not an introvert/extrovert issue. This is a common problem though, of feeling worried about seeming to self-promoting when you really aren’t.

Usually the cause is self-doubt and lack of confidence combined with not understanding your own basic marketing message. Ironically, once you create a stronger marketing message based on promoting your clients, rather than yourself, it becomes much easier to share.

This isn’t about you. It’s all about providing very needed help to your clients. In this case, people have self-selected and are asking for more, and you just need to understand what to say and how to say it.

An easy response would be to explain the kind of help you offer and then just ask them to share more about their needs. Then it becomes about them and how you can support them.

Both of these questions will be covered much more in, How to Create a Wild demand for My Service that begins April 15th.

This is the very last day of  $50 discount!  Just use the word “demand” in the coupon and you will get $50 off immediately!

As a special bonus you will get almost three months of help with your questions on the Facebook Forum which is part of the program.

The program itself is only three weeks but I have added this  extra two months because I know more questions will come up as you start implementing all the juicy stuff I will be teaching. I will be there to answer your questions the whole time!

 

 

KS13-027-Edit-2-199x300Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

 

Great Answers On How To Get More People

Great Answers On How To Get More People

 

FeaturePics-Watercolor-Backgrounds-152905-2159138-200x200What’s your struggle in getting more leads or more clients?

I asked this question last week and I got some great answers!

 

 

Most people said they wanted to know:

How to find all those people who needed their help
How to be more visible to the people they want to attract
How to put messages out that engage
How to connect with more referral partners
What they are doing wrong?

Wouldn’t it be amazing to:

•  Build loyal connections with real people who love you?
•  Show people proof that you can deliver what you promise?
•  Create messages that draws people to want more?
•  Become more visible in your expertise and speciality?
•  Use simple ways to bring people into your tribe and keep them there?

When I moved to New Zealand it was 1993 there was no internet (can you imagine?) and I knew only one person there. In six months I had a full counseling practice (which was my business then).  I think I was born with a marketing gene so I seemed to do all these things without knowing what I was doing. It was sort of intuitive.

 

KS13-027-Edit-2-199x300Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

What I Learned in High School About Getting Clients

What I Learned in High School About Getting Clients

I’ve been reading “For Better of Worse” comics collection by  Lynn Johnson.  She is one of my favorites writers of this genre.

There was a story about April as a teenager and it reminded me a bit of high school with all our hormones in full swing!

All those cute guys everywhere were really leads  or “potential boyfriends.”

The way it worked is that the more attractive you were to them, the more they’d hang around you.  Not that I actually had swarms of guys ever hanging around me- but you get the idea.

I wished for it and there were a few!  Some leads actually turned into the real thing- going out on a date or a kiss in the parking lot.

What a painful time trying to figure out that attraction secret.

I had the feeling that there was a golden key or some important piece of knowledge that everyone else had about how to attract guys!

Fast forward about 25 years and there I was trying to get more clients in my first business. I remember being over the moon when I got one new client.

It meant that I could actually do the work I loved to do. It also meant that I had some money coming in and it made me feel a little bit more worthy.

However, the glow would wear off eventually and then there was the wondering where the next client would come from.

Like high school, There are lots of people out there and some are potential clients or leads.

I had no idea how to be attractive to them. I just tried things.

I remember thinking that all I had to do was advertise my business in the right newspaper or magazine and people would see it and call me. This rarely  (if ever) happened.  I can only laugh about this now that I see that it was a way to avoid going out and being in front of people and being rejected.

Ironically, even though this strategy rarely works for bringing in new clients, it is the way I met my husband- through a personals ad!  He wrote the ad and I answered it. Are you laughing?  We just celebrated our 20 year anniversary! (photo above 1993)

Ok- so there’s no right or wrong way to generate leads but there is a system that will make it much more likely to bring you swarms of good leads for your business.

There are simply certain things that work and that you can control.

Some of those leads will eventually turn into clients.

So you can imagine how much I celebrated when I was given that key, and I opened the door to understanding lead generation and how to create a wild demand for your service.

Early on, I didn’t get it that leads were only people who were interested in me. Of course it meant I had to know who I was… ah..ha, always a catch.

Now another 20 years have passed and I can’t help you erase the pain from your past high school romance days,  but I can help you to know the system to creating that demand and bringing in a lot more leads. ( Remember, some of those leads turn into paying clients)

 

KS13-027-Edit-2-199x300Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

4 Easy Magic Words for a Headline that Gets Your Reader’s Attention

4 Easy Magic Words for a Headline that Gets Your Reader’s Attention

After too many years of school, I finally, painfully learned how to write reports and research papers.

It is the process of regurgitating information.

In truth, you’ve all been tricked, because this kind of writing is only for academia and is so terribly useless in marketing!

After umpteen hours of writing this way, this has likely become your default.  When you don’t know what else to do, you write “about” your subject.  Boring!!

Marketing writing or sometimes known as copy writing, has nothing to do with spewing out information unless it is used strategically to give credence and back up your statements.

Every one of my clients struggles with this.  To be totally transparent,  I can spend hours trying to write a one line title for a tele-class or  a topic title for a speech.  If I ‘m tired or confused,  I immediately go back to information writing and it is BORING!

A good title or topic needs to inspire, connect to the readers emotions, and show the main benefit or outcome they will get.

It means you have to take your academic mind and lock it in a vault.

Here is an example.  Which one do you like better?

1. Learn How to Develop a Marketing Plan and Grow Your Business

2. Discover How to Stand Out from the Pack and Attract the Exact Right Clients

Number one is not incorrect it’s just blah, has no emotional tug, and the outcome is very general.

In truth, people don’t want to learn anything.  Learning sounds like school.  Marketing plan also sounds arduous.  If I even mention that term to my clients, they moan. People don’t want a marketing plan. What they do want is more of the right clients calling them, which is the final outcome.

Here are a four magic words I learned many years ago, that when used in your copy, will connect with your potential clients. They remove barriers between you and them!

Discover – My favorite word and so much better than learn! It gives an instant eureka feeling.

Easy or Simple –  In today’s world of overload this is a refreshing concept.

You-  Using this one three letter word will make people feel like you are speaking directly to them.

Proven – Great word because it shows you have backed up your claims and you know your stuff!

My invitation to you:

Find a headline  or title you are working on and rewrite it using some of these words and concepts.  Share your before and after below in the comments.  We can all discover from each other this way!

 

 

Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

Come visit my site and download your free gift “5 Steps to Walking Your Wise Woman into the World of Money!”

 

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