However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material.
That’s why it’s such a great idea to repurpose your existing content and give your old material new life.
It’s relatively easy to breathe new life into old content using online video. Here are five easy ways to repurpose your existing written materials into dynamic and engaging new videos:
1. Blog to Vlog
Perhaps the simplest and quickest way to repurpose your existing content is to turn a written blog post into a video blog, or blog post. You can either read or summarize your post direct to camera with a “talking head” video, or narrate it and add some photos or graphics to add some visual spark. One of the easiest ways to accomplish this is with the free Adobe Voice software for the iPad.
2. Slides to Video
If you’ve got written content, like an article or blog post, you can turn it into a photo/video montage by adding slides with text or photos. After all, a narrated PowerPoint with slides can be saved and shared as a video. Simply create your PowerPoint or Keynote presentation; add your voice over narration; and save it as a video!
3. Book to Video Tips Series
If you’ve published a book ( or even an e-book), you can take each chapter or section and create a brief “tips” video series featuring the key points of that chapter. Again, either on-camera or off-camera will both work. The idea is that you’re creating a new “video version” of each chapter- so if you’ve got 10 chapters, you end up with 10 brief “tips” videos.
4. Article to Hangout
If you’ve written an article or done a Q &A written interview, you can repurpose that content as a live Google Hangout. Just take your article topic and use it as the theme or subject matter for your Hangout. As a bonus, your Hangout is also automatically uploaded to your YouTube channel!
5. Bio to About Video
Everyone has a written bio, and most people have a (usually boring – “about me” page on their website. Why no spice up that boring, old text bio by doing a video version that you can upload to your “about” page on your site? It’s more personal, more engaging, and a lot more effective for building your “know, like and trust” factor.
Obviously, the more eyeballs you can get to your content, the better. And why reinvent the wheel when you can save time and effort by simply recycling your written materials into videos. It’s the perfect solution for getting more visibility, credibility and profitability!
Please enjoy Lou’s 30-Day Video Challenge beginning June 1st, 2015.
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.
Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
To learn more about Lou go to www.loubortone.com