Digital Media Advertising is the New Wild West

Digital Media Advertising is the New Wild West

Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that Sterling-Cooper-Draper-Price aren’t a real agency; their name is a bit too unwieldy to fit in a hashtag. Advertising outfits these days need to be adept crafting their message for a digital market. (more…)

Looking for a Great Way to Build Your List?

Looking for a Great Way to Build Your List?

How would you like to be able to add to your business database and create a win-win-win situation at the same time?

How would you like to be able to do that at no cost to yourself, while giving added value to the people already on your list?

And how would you like to strengthen your relationships with potential joint venture and referral partners at the very same time? (more…)

Are You the Kind of Speaker You Want to Be?

Are You the Kind of Speaker You Want to Be?

When we talk about the fear of public speaking, the first thing that comes to mind is getting up on a stage and giving a formal speech of some kind.

However, there are many other times in the course of business and in our everyday lives that we have to speak in public.

I invite you to take the following assessment, so that you can have a better idea of your actual public speaking comfort level. (more…)

4 Easy Magic Words for a Headline that Gets Your Reader’s Attention

4 Easy Magic Words for a Headline that Gets Your Reader’s Attention

After too many years of school, I finally, painfully learned how to write reports and research papers.

It is the process of regurgitating information.

In truth, you’ve all been tricked, because this kind of writing is only for academia and is so terribly useless in marketing!

After umpteen hours of writing this way, this has likely become your default.  When you don’t know what else to do, you write “about” your subject.  Boring!!

Marketing writing or sometimes known as copy writing, has nothing to do with spewing out information unless it is used strategically to give credence and back up your statements.

Every one of my clients struggles with this.  To be totally transparent,  I can spend hours trying to write a one line title for a tele-class or  a topic title for a speech.  If I ‘m tired or confused,  I immediately go back to information writing and it is BORING!

A good title or topic needs to inspire, connect to the readers emotions, and show the main benefit or outcome they will get.

It means you have to take your academic mind and lock it in a vault.

Here is an example.  Which one do you like better?

1. Learn How to Develop a Marketing Plan and Grow Your Business

2. Discover How to Stand Out from the Pack and Attract the Exact Right Clients

Number one is not incorrect it’s just blah, has no emotional tug, and the outcome is very general.

In truth, people don’t want to learn anything.  Learning sounds like school.  Marketing plan also sounds arduous.  If I even mention that term to my clients, they moan. People don’t want a marketing plan. What they do want is more of the right clients calling them, which is the final outcome.

Here are a four magic words I learned many years ago, that when used in your copy, will connect with your potential clients. They remove barriers between you and them!

Discover – My favorite word and so much better than learn! It gives an instant eureka feeling.

Easy or Simple –  In today’s world of overload this is a refreshing concept.

You-  Using this one three letter word will make people feel like you are speaking directly to them.

Proven – Great word because it shows you have backed up your claims and you know your stuff!

My invitation to you:

Find a headline  or title you are working on and rewrite it using some of these words and concepts.  Share your before and after below in the comments.  We can all discover from each other this way!

 

 

Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

Come visit my site and download your free gift “5 Steps to Walking Your Wise Woman into the World of Money!”

 

Where in Your Life are You Hiding Out and Playing Small?

Leap

Why is it that we often find ourselves playing small or hiding from our brilliance?  What’s going on that keeps us from taking that LEAP or asking for what we really and truly want in our lives?

I believe, it’s those darn limiting beliefs that hold us back…those voices in our heads that tell us to play safe, don’t rock the boat, it’s okay like it is…just ignore it.

But what happens when we do this?  What happens when we continue to push down those dreams, our fabulous and unique gifts?  We become sick, depressed, we lose our mojo, we self medicate, and the biggest tragedy is that the world misses out on everything that we have inside that just screaming to shine through.

All of us have these limiting beliefs and the funny thing is that most of them aren’t even true!  That’s right!  They are simply beliefs that we made up to keep us safe when we were little children.   Then those beliefs become “Our Story” and we simply keep living the story over every day just like in the movie “Ground Hog Day”.

It’s true, according to science, we spend 95% of our time operating on auto pilot or from our subconscious. — from those experiences formed when we were very young.  This means we are only operating from a fully conscious level 5% of our time!

So how do you shift?  How do you breakthrough, because those stories seem very real, don’t they?

  • It could be from an eye opening experience that forces us out of our comfort zone.  We LEAP – we learn – we grow.  This happens.
  • Another way, could be through the guidance of a caring mentor, we are able to release a limiting belief so that fear simply slips away. I have helped hundreds of women do this and it’s been so profound!
  • And then, it might just be that the timing is right, and we are ready.

Last week, the planets all aligned not only for me but many others at Ruth Klein’s Expert Celebrity Branding workshop.  It’s so exciting to experience transformation when you have support and time to let it percolate.  In addition something magical happens when you are able to speak your truth in front of others and get positive feedback.

Just stating your truth and making a decision, a magical process begins — “the Universe Chimes in” as Ruth says.  I call it Dancing with the Universe.  It’s a beautiful thing.

My breakthrough came as a rebirth of my beautiful, brilliant brand Midlife Millionaire.  Now that I have been able to merge my Smart Women programs into my nonprofit, I can offer my programs to all the women of the world for free, it has created this lovely space for me to lead my Midlife Millionaire Mastermind Retreats for a very specific niche.  This is mine:

For women who want to travel and connect with other like minded successful women in an exclusive, life changing, unique experience, far away from home in Costa Rica and Panama.  How does this resonate with you?

At Ruth’s event, I was invited to be on a “Best Practices Panel”, and I had no idea that this is what would come of this experience.

In my case, all three things above aligned for me:

  • I was put on the spot and taken through a very sacred and brilliant process that allowed me to LEAP.
  • I had a gifted mentor – Ruth Klein – facilitating this process at the workshop.
  • and then the timing was perfect.

Let me tell you, I almost didn’t go to this workshop.  I was in total resistance.  Even after stating I was going on Ruth’s Telesummit, I cancelled and made up an excuse that I was too busy.

But I received calls and emails that I had to attend…that others were counting on me.  (this is that support that is so important!).   Thank God I showed up too.

RESULTS TAKING THE LEAP AND NOT HIDING:

  • A literary agent who was on another expert panel was also in the audience when I spoke, and she has asked to see my book proposal.  She loves my Midlife Millionaire! She says she can get me a book deal.
  • A producer who was on another expert panel and also in the audience when I told my story, came up to me after the event and wants to meet with me to discuss something so mind blowing that I cannot even share it with you at this time…but I will if it manifests!
  • I had so many people come up to me after I shared my “Beautiful Brand” — this is the same brand that I was trying to keep as the “Best Kept Secret” and they all said they wanted to know more — to come on my retreats — to connect!

So ask yourself:  where in your life are you hiding, playing small, not shining your light, afraid what you have, or know, or do is not good enough — trying to keep it as “the best keep secret”? 

I challenge you to post your comments right below this blog to post it below or to contact me personally, because I will challenge and support you.  You can reach me right here:  www.talkwithkatana.com

It’s time to shine your light, to take your stand, to live your joyful, authentic and abundant life.  What are you waiting for?

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Certified Financial Planner®, Katana Abbott, is a Life Purpose and Legacy Wealth Coach and founder of the Six Pillars of Awakened Prosperity System™, the proven step-by-step process that shows you exactly how to create wealth, make a difference and live the life you love.  To get your F.R.E.E. Video Course and receive her weekly money, mindset and manifesting articles on attracting more wealth, joy and ease into your life!

Visit here for your free gift! www.smartwomencoaching.com

What do Dogs and Women Entrepreneurs Have in Common?

What do Dogs and Women Entrepreneurs Have in Common?

Tired golden retriever taking a much deserved nap.You know that saying, you can’t teach an old dog new tricks?   Dogs get pretty set in their ways as they get older and so do many people, but the exception is women who have a strong mission!

I’m often shocked at how many women contact me who are in their late 30s or early 40s and feel like they are running out of time!

They think they should  have it all together by then, be living their mission, and creating their legacy.

Regardless of your age, you might have felt this exact way; that you are getting older and still haven’t done what you are meant to do, haven’t created a business that will give you that freedom, creativity, and avenue for sharing your wisdom gifts.

Here is the secret!  It’s my gift to you!

I felt this same way at age 35, again when I turned 40, 50, 55 and so on.  Now that I am over age 60 I finally get it!!  The whole thing has been a process of transformation, unfolding my life purpose, and helping me to gain the confidence needed to really step into that place of my mission. Now I can look back and see how it all fit together.

I already was developing that legacy when I was at each of those life stages, and if I hadn’t done those pieces at those times, I wouldn’t be where I am now with my wise woman wisdom alive and activated,  so I can help others.

One of my gifts now is I can see much more than I could then. In that way I am more of a see-er!

So, if you feel your business is part of your mission and you could stand up and rant about how important it is to be successful, you are on the right track.

When you feel that strongly and you feel the fire run through your veins, your heart knows this is what you need to do- then you will learn any new trick that is offered to you if it will help you to get there.

Even at age 60+ I have had to learn new habits, new ways of thinking. I have needed to see myself in a different way.

Are you willing to learn new tricks that will help you shift in the ways you need to  in order to step into your true calling?

In this way, you have very little in common with an old dog who is happy to do nothing except have a nice walk daily.

You, on the other hand, have the strong inner drive to change your ways, learn new habits, and try something new every day!

Can you imagine your business bringing you enough money to be able to retire with financial prosperity?

Do you see yourself touching thousands of people with your service and having a team where you support each other’s brilliance?

If you answered yes, you’re like me and willing to do whatever it takes to learn the new tricks.

The alternative is being an old dog and leaving it to the young pups to have all the fun.

What new tricks do you need to learn?
How could you stand  even more fully in your brilliance?

 

 

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Kaya is a specialist at guiding wise women entrepreneurs to translate their gifts into their business so they can be empowered leaders and make a much bigger difference!  She is the author of “Clear Your Focus Grow Your Business,” as well as over 20 other programs and ebooks aimed to inspire, guide and support entrepreneurs to fulfill their own missions.

Through her own wisdom from life and professional experience of over 30 years, she has helped thousands of people internationally and online as a business mentor, consultant, counselor, facilitator and author. She’s owned five small businesses as well as her present venture, AwakeningBusiness.com. Kaya says, “If I can grow a successful business, you can too. You just need the system to follow and the commitment to make it happen.”

Come visit my site and download your free gift “5 Steps to Walking Your Wise Woman into the World of Money!”

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