I’ve had a realization, a palm to forehead kind of thing. I’ve been referring to myself as a coach for so stinking long that I actually believe it. But when I stop and look at the facts (the clients I work with and the work I do with them), I realize that I’m actually a business consultant. I think I’ve avoided owning it because, well, being a business consultant sounds like I should “know it all” and I don’t.Read More
Start to live your Fresh Start Success in public. Go to networking events in your field and introduce yourself with your new specialty (and your new business card). Join the professional associations and business groups for your type of business. It will feel strange at first, especially if you spent many years in your former role and your old position was a big part of your personal identity. But as you slip into this new person you’re becoming, repetition will make it easier to represent your new self to others (and see yourself in a new light).
Make sure your online persona matches your reinvention. Do you have a website for your new business? How does it represent you and what you offer? Have you updated your Facebook, Twitter, and LinkedIn profiles to accurately reflect who you are now and what you’re doing?Read More
It has long been my contention that everything is based on relationship.
On a personal level, we prefer to spend time with those whom we like (or love).
On a professional level, we prefer to be in business, and do business, with people we know, like and trust. In fact, those three words, know, like and trust, are so vital to building strong business relationships that they have become a cliche in the marketing world.
So how do you create the relationships that result in know, like and trust?Read More
So you’ve picked your destination. Great! Now, it’s time to shift people’s perception of who they think you are. That’s important, because if they don’t know you’ve made a change or can’t see you in a different light, they can’t help you succeed.
There’s a reason for stereotypes and pigeon-holes. They are ways our brains create a filing system and know where to put people in our mental map of the me-centered universe. ‘Bob the accountant’, ‘Jane the teacher’, ‘Bill the dentist’, ‘Anna the engineer’—these are all short, easy ways we keep straight all the hundreds of people we meet and know. Stereotypes come in when we create a one-size-fits-all description of what someone who is in a certain job or profession is like. ‘Accountants are risk-averse and detailed-oriented’ or ‘IT people like to solve problems and are introverts’—you probably could fill a page with your own version of professional stereotypes if you gave it some thought.
Have you ever considered how the people you know have already pigeon-holed and stereotyped you?Read More
I had coffee with an acquaintance who also is a therapist. She was sharing how she sees more and more clients who are stuck in their work and how their inability to leave causes them to go into survival mode, resentfully counting the days until retirement. This stress of feeling stuck professionally wreaks havoc in many other areas of their lives, including physical and emotional well being and the ability to foster and maintain fulfilling relationships. Living in survival mode causes them to come up with strategies to cope, many of which may be considered passive aggressive or manipulative.Read More
So there you are at a networking event or in a social situation, and someone asks you that dreaded question, So what do you do?
Maybe you are past the point of dreading that question (which is another subject altogether), and you can handle the answer with confidence and ease.
Whatever your answer may be, what’s the next best way to follow up on your answer? It is not to ask for a sale!Read More
Realize that ‘marketing’ is actually a different way of saying ‘communication’. When we say ‘marketing’, we’re covering a wide range of activities that can include: social media, newsletters, in-person conversations, networking (in-person or online), speaking to groups, direct mail, traditional advertising, public relations, video, and more.
What’s essential is that you find a way to do two very important things: Redefine yourself to the world; and Create a personal brand to stand out and be remembered. Creating a personal brand will take you a long way toward getting colleagues, customers and the media to see you in a new light.
So how do you do it? Glad you asked!Read More
It is a commonly understood truth in business that the best prospective client or customer is a person who has been referred to you by someone who is a trusted advisor and resource.
Prospects who are referred to you by someone they trust come with two singular benefits to you:
- They are already interested in your product or service, or they wouldn’t have asked for a referral.
- They are predisposed to like and trust you, based on their respect for the person who gave them your name as a reference.
Career success is all about reinvention, which creates your personal branding and expert platform.
But here’s a secret: you don’t always get reinvention—or branding—right on the first try.
Gail’s friend Alex learned this lesson from a golden retriever named Ralph.
Alex lived in a nice suburban neighborhood, and when he let Ralph out in the morning, Ralph would jump the fence and not come back until he had retrieved all of the neighbors’ newspapers. That was cute the first time, but pretty soon, it got to be a problem. As fond as Alex was of Ralph, he thought maybe Ralph would do better with a little more room to roam.Read More
Every time we tell an audience that “change is uncomfortable,” Gail thinks of the parakeet her friend Lorraine used to own. Lorraine’s parakeet was very tame. She would let it out of its cage, and it could fly around the house. One day, the parakeet landed on the floor in the middle of the kitchen. Lorraine’s springer spaniel swallowed the bird in one gulp.
In the next instant, Lorraine’s teenage son dove across the kitchen and tackled the dog, giving it the Heimlich Maneuver. Up came the parakeet—alive and unhurt—but looking rather bedraggled and confused.Read More
The most important step on the road to achieving your goals is having a clear idea of what those goals actually are. That’s why we want to hear from YOU about your goals for the new year for our end-of-year project.Read More
Recently one of my newer clients asked me for advice on how to stay calm at an up-coming event, when she had to sit through another person’s talk before giving her own business presentation.
Since she already struggles with nerves and a shaky voice even when she doesn’t have to wait to speak, she was really worried about whether or not she could even give her presentation under those circumstances.Read More
Leading (and being a human) can be exhausting, particularly at year-end. To lead with ease, here are some simplistic (as in easy to understand, perhaps challenging to practice) tips to help you have smooth and calm sailing. I encourage you to apply the same techniques with family and friends. Simply substitute the words “family members,” “partner,” “kids,” or whomever, in place of “staff.”Read More
Busting a common myth about start-up progression.
When you’re first starting out as a small business entrepreneur, you don’t always know what to expect.
Especially when it comes to your own growth.Read More
How would you like to be able to add to your business database and create a win-win-win situation at the same time?
How would you like to be able to do that at no cost to yourself, while giving added value to the people already on your list?
And how would you like to strengthen your relationships with potential joint venture and referral partners at the very same time?Read More
Bars to Bootcamps: The Amazing Story of ConBody
I’ve talked to a lot of entrepreneurs over the years about their businesses and their paths to success, but only a few stories have been as amazing and memorable as the story of ConBody, the popular prison-style bootcamp that has taken New York by storm. Based on a carefully crafted blend of workout techniques used by ex-marines and prison convicts and taught by formerly incarcerated instructors, ConBody promises clients the prison body that they’ve always dreamed of – without the sentence.Read More
Have you ever lost your voice, or had a bad sore throat, or such a bad cough, that you were not able to carry on with your daily activities, let alone do all the talking necessary for your work?
If so, you are certainly not alone! Many a speaker or person in business who depends on making speeches, presentations and phone calls, has run into this problem.Read More
I was listening to Matt Mahan, CEO of the voter-empowerment app Brigade, on Dot Complicated with Randi Zuckerberg. He said something that hit me right in the third eye! He said that one of the lessons of the election is that—thanks to social media— we are all living in an echo chamber where the only opinions, voices, beliefs and perspectives that we read are ones that echo our own.Read More
Trader Joe’s has been hiring and cultivating perky new hires for many years. Article after article has been written documenting the success of this philosophy.
The exact methods they use to create and maintain perky customer service people is a tightly held secret, however, it is no secret that getting hired at a TJ’s is highly competitive. Salary and benefits are generous compared to most other employers—particularly in the grocery store arena but also in most other corporate markets.
Do you sometimes find yourself putting marketing at the bottom of your to do list?
Is it because you view marketing as a gargantuan, overwhelming and onerous task?
Are you keeping your results small due to fear of putting your message out there for people to see, and perhaps judge or reject (which is not unlike a fear of public speaking)?
The sad fact is that you might have superior products or services; but this does you absolutely no good if you are afraid (or perhaps too disorganized) to get your messages about them out into the world.
People cannot buy something about which they know nothing, or feel comfortable signing up for a service with someone they don’t even know!
So what is a person to do?Read More
How entrepreneurs should get by with (and profit from) a little help from their friends.
Let’s let go of the idea of the solitary genius, once and for all.
“Christine” (2016). Cast: Rebecca Hall, Michael C. Hall, Tracy Letts, Maria Dizzia, J. Smith-Cameron, Timothy Simons, Kim Shaw, John Cullum, Morgan Spector, Jayson Warner Smith, Kimberley Drummond, Lindsay Ayliffe, Ritchie Montgomery. Director: Antonio Campos. Screenplay: Craig Shilowich. Web site. Trailer.
Staying on top of things when we’re under constant pressure to perform can be challenging enough, even under the best of circumstances. But, when we add to that issues of unresolved ambition, the pursuit of integrity, personal problems and health concerns, we might easily be pushed over the brink. Such is the case for a troubled television reporter seeking to do worthwhile work and make a name for herself in the disturbing new biographical drama, “Christine.”Read More
“Arrival” (2016). Cast: Amy Adams, Jeremy Renner, Forest Whitaker, Michael Stuhlbarg, Mark O’Brien, Tzi Ma, Jadyn Malone, Carmella Nossa Guizzo, Abigail Pniowsky, Julia Scarlett Dan. Director: Denis Villeneuve. Screenplay: Eric Heisserer. Story: Ted Chiang, “The Story of Your Life.” Web site. Trailer.
Something as simple as saying “hello” shouldn’t be difficult, right? But what if we were up against that task in the context of contact with aliens? How would we respond? In fact, where would we even begin? Establishing a connection and effective communication are crucial. However, such critical concerns notwithstanding, an even more fundamental consideration is developing an understanding of how we each view the nature of existence. Without that, we may never even get to hello. These are among the questions a team of experts wrestles with in the profound, thought-provoking new sci-fi thriller, “Arrival.”Read More
I’ve written about this topic before. It is deep and multifaceted. It has the ability to trip us up again and again. It can be a roadblock or gateway depending on if we are looking inside or outside. I know because I’ve danced with it for years.
What am I talking about? Judgment.
Someone commented to me recently that I use the word “judgment” or “judge” frequently. I use it as I’m attempting to understand communication and styles. I use it as I’m reflecting on my own willingness to stretch or to take a positive risk. And I use it when I’m trying to make sense of the world around me.Read More