I’ve had a realization, a palm to forehead kind of thing. I’ve been referring to myself as a coach for so stinking long that I actually believe it. But when I stop and look at the facts (the clients I work with and the work I do with them), I realize that I’m actually a business consultant. I think I’ve avoided owning it because, well, being a business consultant sounds like I should “know it all” and I don’t.
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Start to live your Fresh Start Success in public. Go to networking events in your field and introduce yourself with your new specialty (and your new business card). Join the professional associations and business groups for your type of business. It will feel strange at first, especially if you spent many years in your former role and your old position was a big part of your personal identity. But as you slip into this new person you’re becoming, repetition will make it easier to represent your new self to others (and see yourself in a new light).
Make sure your online persona matches your reinvention. Do you have a website for your new business? How does it represent you and what you offer? Have you updated your Facebook, Twitter, and LinkedIn profiles to accurately reflect who you are now and what you’re doing?
It has long been my contention that everything is based on relationship.
On a personal level, we prefer to spend time with those whom we like (or love).
On a professional level, we prefer to be in business, and do business, with people we know, like and trust. In fact, those three words, know, like and trust, are so vital to building strong business relationships that they have become a cliche in the marketing world.
So how do you create the relationships that result in know, like and trust?
Several years ago, I was interviewed by Lorwai Lan, the brilliant radio show host of Your Money and Your Mindset. My topic was It’s Never Too Late to Become a Midlife Millionaire. I later discovered that this interview was the top downloaded podcast on the CEM network with over 30,000 downloads. You can access it by clicking here.
One of the things I discuss is mindset. The idea of mindset is so important because unless you have a healthy relationship with money, no matter how much you earn or have, you will never be able to keep it, grow it, or feel secure and joyful about it. This is why 70% of lottery winners squander away their winnings within a few years. We have all heard these stories and think, “I’d never do that!” Oh really?